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Event Description

Law including tax incentive will boost purchases of equipment for clubs in Brazil
On the 11th of July partner organizations and exhibitors attended the official presentation of Expo Estádio and Expo Esporte 2012 in the auditorium of SINICESP in São Paulo. Partners disclosed information about the market and shared their expectations concerning investment in the sports sector. CBC, The Brazilian Confederation of Sports Clubs, was one of them.

Importance of sports surfaces in the sector is highlighted at Expo Estádio
Both grass and sports floors are placed in the spotlight at Expo Estádio and Expo Esporte 2012, in the conference program and with the presence of over 35 national and international surface companies.

Live Event: The Legacy
The latest addition to the 4th edition of Expo Estádio is a must-see especially if you are part of the entertainment industry.

FIFA approves goal-line technology
The technology will be used at the Club World Cup in Tokyo in December, the Confederation Cup in 2013 and also the World Cup in 2014.

2014 World Cup is 'under control'
The World Cup which Brazil will host in 2014 is "under control", the head of the country's organising panel said Wednesday, voicing optimism about progress in lagging infrastructure projects.

Sport Infratech joins the 5th edition of Expo Estádio, Latin America’s main event for management, equipment and technology for sports venues, to emphasize that the events reach far beyond stadiums.

Together these events form Latin America’s only platform 100% focused on sports equipment, services and infrastructure for stadiums and arenas as well as sports venues and recreational facilities of all types and sizes such as fitness centers, swimming pools, recreational areas, sports fields and gyms. They offer visitors a complete line of solutions, ranging from grass and turf for playing fields and stadium construction to equipment for fitness centers and nets for tennis courts.

• Design and construction
• Furnishing
• Equipment
• Live events

• Maintenance
• Management and operations
• Security

Opportunities in the Brazilian market

As host of the FIFA World Cup in 2014 and the Olympic Games in 2016 the sports facilities and equipment market in Brazil has gained a lot of attention over recent years. These events are the impetus to the sports equipment sector, which with Brazil’s growing middle class has developed quickly over the last few years. With a global spotlight on Brazil, the nation has a legacy to leave behind. Beyond stadiums and arenas the sports facilities market includes a wide range of sports venues such as public facilities, clubs, condominiums, schools and outdoor fields.

With a huge ‘active’ population to foresee of sports facilities, Brazil’s sports infrastructure market is very much at the beginning of a golden era.

Part of the legacy of the sports events that is already being felt is investment in sports infrastructure. With Brazil as host to the world’s best athletes, many incentives have been created to stimulate the nations athletes to train and in parallel make it possible for clubs, gyms and other training grounds to invest in their infrastructure creating the grounds for these athletes. Over the coming decades Brazil will face investments in thousands of fitness centers, swimming pools, football fields and arenas. Clubs, schools and municipalities will invest in their locations and equipment for both leisure and professional use. Arenas and stadiums not used for the FIFA World Cup will have to raise their standards in order to compete with other more-modern venues to gain or maintain revenues.