Together these events form Latin America’s only platform 100% focused on sports equipment, services and infrastructure for stadiums and arenas as well as sports venues and recreational facilities of all types and sizes such as fitness centers, swimming pools, recreational areas, sports fields and gyms. They offer visitors a complete line of solutions, ranging from grass and turf for playing fields and stadium construction to equipment for fitness centers and nets for tennis courts.
• Design and construction
• Live events
• Management and operations
Opportunities in the Brazilian market
As host of the FIFA World Cup in 2014 and the Olympic Games in 2016 the sports facilities and equipment market in Brazil has gained a lot of attention over recent years. These events are the impetus to the sports equipment sector, which with Brazil’s growing middle class has developed quickly over the last few years. With a global spotlight on Brazil, the nation has a legacy to leave behind. Beyond stadiums and arenas the sports facilities market includes a wide range of sports venues such as public facilities, clubs, condominiums, schools and outdoor fields.
With a huge ‘active’ population to foresee of sports facilities, Brazil’s sports infrastructure market is very much at the beginning of a golden era.
Part of the legacy of the sports events that is already being felt is investment in sports infrastructure. With Brazil as host to the world’s best athletes, many incentives have been created to stimulate the nations athletes to train and in parallel make it possible for clubs, gyms and other training grounds to invest in their infrastructure creating the grounds for these athletes. Over the coming decades Brazil will face investments in thousands of fitness centers, swimming pools, football fields and arenas. Clubs, schools and municipalities will invest in their locations and equipment for both leisure and professional use. Arenas and stadiums not used for the FIFA World Cup will have to raise their standards in order to compete with other more-modern venues to gain or maintain revenues.